What feature should Universal Containers use to automate customer satisfaction measurement at case closure?

To automate customer satisfaction measurement at case closure, installing an AppExchange product for case survey functionality can provide a comprehensive solution tailored to the specific needs of the organization. AppExchange products often come equipped with advanced features, such as customizable survey templates, automated survey dispatch based on closure criteria, and robust analytics tools, making it easier to gauge customer satisfaction effectively.

By utilizing such a third-party solution, Universal Containers can quickly implement a sophisticated survey mechanism that not only triggers upon case closure but also allows for the collection of detailed feedback. This can enhance their understanding of customer experiences and drive improvements based on the collected insights.

While the other options present viable approaches to measuring customer satisfaction, they may lack the integration and advanced capabilities found in dedicated AppExchange solutions. Enabling the Send Survey feature or creating templates may provide basic functionality, but they may not offer the depth of customization or automated processes that an AppExchange product would deliver.