What is a benefit of a customer community?

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A customer community provides multiple benefits, one of which is reducing incoming call volume. This is achieved by empowering customers to find answers to their inquiries and troubleshoot issues independently, using community forums, knowledge bases, or peer-to-peer interactions. By enabling customers to access self-service resources, the number of direct contacts to customer support agents decreases. This can lead to a more efficient use of resources and allows support agents to focus on more complex issues that require direct engagement.

The other options, while they have their own merits, do not fully capture the essence of what a customer community primarily aims to do. For instance, while a customer community can indeed help customers log inquiries on their own, the primary advantage lies in the self-service and community engagement aspect that significantly reduces the need for customers to reach out via calls. It does not eliminate the need to track service level agreements, as those are still critical for maintaining quality standards even when utilizing a community-based model. Lastly, while a community can alleviate some of the demand for support agents, it does not completely eliminate the need for them altogether, as there will always be cases requiring professional guidance.

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