What is a recommended solution for enabling social customer service that allows linking social personas to contacts?

Linking social personas to contacts is an important aspect of social customer service, as it allows for a more holistic view of the customer and enhances engagement. Enabling Salesforce social profile on contacts is a recommended solution because it provides direct integration of social media data with customer records. This functionality allows businesses to associate social profiles, such as Facebook or Twitter accounts, directly with their contact records in Salesforce.

When social profiles are linked to contacts, service agents can easily access a customer's social interactions and preferences, which enables them to offer personalized and timely responses. This integration also improves collaboration and knowledge sharing across teams, as agents can see relevant social media activity when addressing customer inquiries.

The other choices, while they may contribute to understanding or monitoring social media interactions, do not specifically address the need to connect social personas directly to contact records in a way that enables effective social customer service.