What must a consultant do when importing HTML articles into Salesforce Knowledge?

When importing HTML articles into Salesforce Knowledge, it is crucial to ensure that the articles are formatted correctly for the platform. This step is essential for several reasons. Proper formatting guarantees that the articles will display as intended once they are published in the Salesforce Knowledge base, preserving the layout, styles, and any complex HTML structures that are integral to the article's presentation.

Additionally, appropriate formatting contributes to the overall user experience by making the content readable and ensuring that all elements, such as images, links, and headers, function correctly. If the articles are not properly formatted, it could lead to misalignment, missing elements, or even errors upon publication, which can undermine the knowledge-sharing objectives of the Service Cloud.

While some of the other options touch on things that may be relevant in a broader context of article management, they do not directly address the critical requirement of ensuring the articles are appropriately formatted for successful import and use within Salesforce Knowledge.