What tool can help Universal Containers in managing new customer posts on social media effectively?

The selection of Salesforce for Facebook and Twitter is particularly effective for managing new customer posts on social media because it allows Universal Containers to directly engage with customers on those platforms. This tool facilitates monitoring, responding to, and analyzing customer interactions on social media in real-time.

Using Salesforce for these social media platforms, the organization can leverage built-in functionalities like tracking posts, responding to inquiries, and monitoring brand sentiment directly within the Salesforce ecosystem. This integration helps ensure a unified approach to customer service, making it easier to manage engagements and maintain customer relationships through social channels.

In contrast, the other options serve different functions. Customer community integration often focuses on creating a dedicated space for customers to connect with each other and the company but does not specifically manage social media interactions. The Force.com app for customization is more about building and customizing applications rather than specifically addressing social media needs. The Social Customer Service dashboard provides a broader view of social media performance and metrics, but it doesn't aid in the direct management of customer interactions like the Salesforce for Facebook and Twitter functionality does. Hence, leveraging the right tool for effective engagement is critical for Universal Containers in this case.