Which method is most effective to enable customers as portal users for Universal Containers’ new Service Cloud portal?

The most effective method to enable customers as portal users for Universal Containers’ new Service Cloud portal is to create active customers as portal users and send them email notifications. This approach ensures that the customers are set up with the necessary access without requiring them to take the initiative to register themselves, which can lead to delays or potential drop-offs.

By pre-creating the users, the company proactively manages the onboarding process, making it seamless for customers. Sending out email notifications provides clear instructions and links for the customers to access the portal, ensuring that they can get started immediately. This reduces the friction often associated with self-service registration processes and leads to a more positive experience for the customers.

This method effectively utilizes the existing customer data and streamlines the onboarding process, enhancing customer engagement and satisfaction with the Service Cloud portal.